SPSS

DAFTAR RESPONDEN

Nama               :

Alamat            :

Jenis Kelamin  :

a.       Laki-Laki

b.      Perempuan

Usia                 :

a.       < 20 tahun

b.      21-30 tahun

c.       > 30 tahun

Pekerjaan         :

a.       Pelajar/Mahasiswa

b.      Pegawai Swasta

c.       PNS

Petunjuk Pengisian :

1.       Jawablah pertanyaan dibawah ini sesuai dengan penilian saudara  mengenai “ Analisis Kualitas Produk, Citra Merek, dan Promosi Terhadap Keputusan Pembelian Sepeda Motor Honda Scoopy” .

2.       Pilihlah Salah satu jawaban Dari Pilihan Alternative  jawaban yang sesuai. Dengan cara memberikan tanda ( ) pada salah satu jawaban yang tersedia

3.       Keterangan jawaban sebagai berikut :

a.       STS     : Sangat tidak setuju (1)

b.      TS       : Tidak Setuju (2)

c.       KS      : kurang setuju (3)

d.      S         : setuju (4)

e.      SS       : Sangat Setuju (5)

Kualitas Produk

No	Pernyataan	STS	TS	KS	S	SS
1	honda Scoopy memiliki desain yang inovatif.
2	Honda Scoopy merupakan produk yang berkualitas dan mempunyai daya tahan mesin yang handal.
3	Honda Scoopy memiliki ketersediaan suku cadang terbesar dalam industri otomotif.
4	Honda Scoopy telah memenuhi standar yang ditetapkan.
5	Honda Scoopy dilengkapi lock security yang mudah dioperasikan.

Citra Merek

No	Pernyataan	SKS	TS	KS	S	SS
1	Merek honda scoppy. mencerminkan generasi muda.
2	Merek honda scoopy sudah dikenal banyak orang.
3	Merek honda scoopy memberikan jaminan dan kenyamanan untuk setiap  produknya.
4	Merek honda scoopy memiliki reputasi berkelas tinggi.

Promosi

No	Pernyataan	SKS	TS	KS	S	SS
1	Iklan honda scoopy menyampaikan pesan tentang produk dengan bahasa yang jelas dan mudah dimengerti.
2	Promosi penjualan yang dilakukan honda scoopy  memiliki daya tarik yang tinggi  ( hadiah dan diskon yang diberikan ).
3	Penjualan secara personal meyakinkan konsumen untuk memilih sepeda motor honda scoopy.

Keputusan Pembelian

No.	Pernyataan	SKS	TS	KS	S	SS
1	Konsumen menetapkan sepeda motor honda scoopy  sebagai pilihan kendaraan sehari-hari.
2	Iklan sepeda motor honda scoopy mempengaruhi konsumen untuk membeli produk sepeda motor honda scoopy.
3	Citra merek honda scoopy yang bagus mempengaruhi konsumen.

keputusan1	keputusan2	keputusan3	kualitas1	kualitas2	kualitas3	kualitas4	kualitas5
5	5	4	5	4	4	4	3
5	4	5	5	4	4	4	4
3	5	4	4	5	5	5	5
4	4	4	4	3	3	4	4
4	4	4	5	4	5	4	5
3	4	4	4	4	3	4	4
4	3	3	4	5	5	4	5
4	4	4	5	4	4	4	5
4	4	4	5	5	3	3	4
3	3	3	3	4	4	4	4
4	4	4	4	4	4	4	4
4	4	4	4	4	5	4	4
3	4	4	4	4	3	4	4
3	4	4	3	3	4	4	4
4	3	4	4	5	4	4	3
3	5	5	3	4	5	4	4
4	4	4	5	4	5	4	5
4	5	4	4	4	5	4	5
3	4	4	4	4	4	4	5
3	5	4	3	4	5	4	5

citra1	citra2	citra3	citra4	promosi1	promosi2	promosi3	keputusan
5	5	4	4	5	4	4	14
5	5	4	4	4	4	4	14
4	4	3	4	5	3	4	12
5	4	3	4	3	3	4	12
5	5	4	4	5	3	4	12
4	4	4	4	3	3	4	11
3	2	3	3	2	3	3	10
5	5	5	4	5	5	5	12
4	5	5	4	5	5	4	12
3	4	4	3	2	3	3	09
4	4	4	4	5	4	3	12
4	4	4	3	4	4	4	12
4	4	4	3	4	4	4	11
4	4	4	3	4	3	3	11
4	4	4	3	4	3	3	11
3	5	5	5	4	4	5	13
4	5	4	3	5	4	4	12
3	5	4	3	4	4	4	13
4	5	4	3	4	3	4	11
3	5	4	3	4	4	4	12

kualitas	citra	promosi
20	18	13
21	18	12
24	15	12
18	16	10
23	18	12
19	16	10
23	11	08
22	19	15
20	18	14
19	14	08
20	16	12
21	15	12
19	15	12
18	15	10
20	15	10
20	18	13
23	16	13
22	15	12
21	16	11
21	15	12

Reliability

Case Processing Summary
		N	%
Cases	Valid	20	100,0
	Excludeda	0	,0
	Total	20	100,0
a. Listwise deletion based on all variables in the procedure.

Reliability Statistics
Cronbach's Alpha	Cronbach's Alpha Based on Standardized Items	N of Items
,397	,459	3

Item Statistics
	Mean	Std. Deviation	N
keputusan1	3,70	,657	20
keputusan2	4,10	,641	20
keputusan3	4,00	,459	20

Inter-Item Correlation Matrix
	keputusan1	keputusan2	keputusan3
keputusan1	1,000	-,050	,175
keputusan2	-,050	1,000	,537
keputusan3	,175	,537	1,000

Inter-Item Covariance Matrix
	keputusan1	keputusan2	keputusan3
keputusan1	,432	-,021	,053
keputusan2	-,021	,411	,158
keputusan3	,053	,158	,211

Summary Item Statistics
	Mean	Minimum	Maximum	Range	Maximum / Minimum	Variance	N of Items
Item Means	3,933	3,700	4,100	,400	1,108	,043	3

Item-Total Statistics
	Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item-Total Correlation	Squared Multiple Correlation	Cronbach's Alpha if Item Deleted
keputusan1	8,10	,937	,050	,060	,674
keputusan2	7,70	,747	,247	,310	,282
keputusan3	7,80	,800	,513	,329	-,105a
a. The value is negative due to a negative average covariance among items. This violates reliability model assumptions. You may want to check item codings.

Scale Statistics
Mean	Variance	Std. Deviation	N of Items
11,80	1,432	1,196	3

Reliability

Case Processing Summary
		N	%
Cases	Valid	20	100,0
	Excludeda	0	,0
	Total	20	100,0
a. Listwise deletion based on all variables in the procedure.

Reliability Statistics
Cronbach's Alpha	Cronbach's Alpha Based on Standardized Items	N of Items
,427	,438	5

Item Statistics
	Mean	Std. Deviation	N
kualitas1	4,10	,718	20
kualitas2	4,10	,553	20
kualitas3	4,20	,768	20
kualitas4	4,00	,324	20
kualitas5	4,30	,657	20

Inter-Item Correlation Matrix
	kualitas1	kualitas2	kualitas3	kualitas4	kualitas5
kualitas1	1,000	,239	-,134	-,226	,045
kualitas2	,239	1,000	,199	,000	,058
kualitas3	-,134	,199	1,000	,423	,501
kualitas4	-,226	,000	,423	1,000	,247
kualitas5	,045	,058	,501	,247	1,000

Inter-Item Covariance Matrix
	kualitas1	kualitas2	kualitas3	kualitas4	kualitas5
kualitas1	,516	,095	-,074	-,053	,021
kualitas2	,095	,305	,084	,000	,021
kualitas3	-,074	,084	,589	,105	,253
kualitas4	-,053	,000	,105	,105	,053
kualitas5	,021	,021	,253	,053	,432

Summary Item Statistics
	Mean	Minimum	Maximum	Range	Maximum / Minimum	Variance	N of Items
Item Means	4,140	4,000	4,300	,300	1,075	,013	5
Item Variances	,389	,105	,589	,484	5,600	,036	5
Inter-Item Covariances	,051	-,074	,253	,326	-3,429	,008	5

Item-Total Statistics
	Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item-Total Correlation	Squared Multiple Correlation	Cronbach's Alpha if Item Deleted
kualitas1	16,60	2,463	-,009	,140	,558
kualitas2	16,60	2,253	,241	,119	,361
kualitas3	16,50	1,632	,376	,393	,224
kualitas4	16,70	2,642	,200	,213	,404
kualitas5	16,40	1,832	,391	,273	,230

Scale Statistics
Mean	Variance	Std. Deviation	N of Items
20,70	2,958	1,720	5

Reliability

Case Processing Summary
		N	%
Cases	Valid	20	100,0
	Excludeda	0	,0
	Total	20	100,0
a. Listwise deletion based on all variables in the procedure.

Reliability Statistics
Cronbach's Alpha	Cronbach's Alpha Based on Standardized Items	N of Items
,640	,646	4

Item Statistics
	Mean	Std. Deviation	N
citra1	4,00	,725	20
citra2	4,40	,754	20
citra3	4,00	,562	20
citra4	3,55	,605	20

Inter-Item Correlation Matrix
	citra1	citra2	citra3	citra4
citra1	1,000	,289	,000	,360
citra2	,289	1,000	,621	,300
citra3	,000	,621	1,000	,310
citra4	,360	,300	,310	1,000

Inter-Item Covariance Matrix
	citra1	citra2	citra3	citra4
citra1	,526	,158	,000	,158
citra2	,158	,568	,263	,137
citra3	,000	,263	,316	,105
citra4	,158	,137	,105	,366

Summary Item Statistics
	Mean	Minimum	Maximum	Range	Maximum / Minimum	Variance	N of Items
Item Means	3,988	3,550	4,400	,850	1,239	,121	4
Item Variances	,444	,316	,568	,253	1,800	,015	4
Inter-Item Covariances	,137	,000	,263	,263	100000000000000000000,000	,007	4
Inter-Item Correlations	,313	,000	,621	,621	100000000000000000000,000	,036	4

Item-Total Statistics
	Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item-Total Correlation	Squared Multiple Correlation	Cronbach's Alpha if Item Deleted
citra1	11,95	2,261	,290	,244	,671
citra2	11,55	1,734	,562	,469	,455
citra3	11,95	2,366	,426	,459	,574
citra4	12,40	2,253	,441	,225	,561

Scale Statistics
Mean	Variance	Std. Deviation	N of Items
15,95	3,418	1,849	4

Reliability

Case Processing Summary
		N	%
Cases	Valid	20	100,0
	Excludeda	0	,0
	Total	20	100,0
a. Listwise deletion based on all variables in the procedure.

Reliability Statistics
Cronbach's Alpha	Cronbach's Alpha Based on Standardized Items	N of Items
,711	,737	3

Item Statistics
	Mean	Std. Deviation	N
promosi1	4,05	,945	20
promosi2	3,65	,671	20
promosi3	3,85	,587	20

Inter-Item Correlation Matrix
	promosi1	promosi2	promosi3
promosi1	1,000	,527	,394
promosi2	,527	1,000	,528
promosi3	,394	,528	1,000

Inter-Item Covariance Matrix
	promosi1	promosi2	promosi3
promosi1	,892	,334	,218
promosi2	,334	,450	,208
promosi3	,218	,208	,345

Summary Item Statistics
	Mean	Minimum	Maximum	Range	Maximum / Minimum	Variance	N of Items
Item Means	3,850	3,650	4,050	,400	1,110	,040	3
Item Variances	,562	,345	,892	,547	2,588	,084	3
Inter-Item Covariances	,254	,208	,334	,126	1,608	,004	3
Inter-Item Correlations	,483	,394	,528	,134	1,340	,005	3

Item-Total Statistics
	Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item-Total Correlation	Squared Multiple Correlation	Cronbach's Alpha if Item Deleted
promosi1	7,50	1,211	,532	,297	,687
promosi2	7,90	1,674	,625	,399	,522
promosi3	7,70	2,011	,512	,297	,665

Scale Statistics
Mean	Variance	Std. Deviation	N of Items
11,55	3,208	1,791	3

Regression

Variables Entered/Removeda
Model	Variables Entered	Variables Removed	Method
1	promosi, kualitas, citrab	.	Enter
a. Dependent Variable: keputusan
b. All requested variables entered.

Model Summaryb
Model	R	R Square	Adjusted R Square	Std. Error of the Estimate	Change Statistics					Durbin-Watson
					R Square Change	F Change	df1	df2	Sig. F Change
1	,725a	,525	,436	,89829	,525	5,903	3	16	,007	1,465
a. Predictors: (Constant), promosi, kualitas, citra
b. Dependent Variable: keputusan

ANOVAa
Model		Sum of Squares	df	Mean Square	F	Sig.
1	Regression	14,289	3	4,763	5,903	,007b
	Residual	12,911	16	,807
	Total	27,200	19
a. Dependent Variable: keputusan
b. Predictors: (Constant), promosi, kualitas, citra

Coefficientsa
Model		Unstandardized Coefficients		Standardized Coefficients	t	Sig.	Correlations
		B	Std. Error	Beta			Zero-order	Partial	Part
1	(Constant)	3,746	3,519		1,064	,303
	kualitas	,061	,139	,088	,442	,664	,174	,110	,076
	citra	,241	,195	,373	1,235	,235	,661	,295	,213
	promosi	,254	,210	,380	1,213	,243	,693	,290	,209
a. Dependent Variable: keputusan

Residuals Statisticsa
	Minimum	Maximum	Mean	Std. Deviation	N
Predicted Value	9,8453	13,4922	11,8000	,86721	20
Residual	-1,49223	1,57276	,00000	,82433	20
Std. Predicted Value	-2,254	1,951	,000	1,000	20
Std. Residual	-1,661	1,751	,000	,918	20
a. Dependent Variable: keputusan

Frequencies

Statistics
		kualitas	citra	promosi	keppemb
N	Valid	20	20	20	20
	Missing	0	0	0	0
Mean		20,7000	15,9500	11,5500	11,8000
Std. Error of Mean		,38457	,41343	,40049	,26754
Median		20,5000	16,0000	12,0000	12,0000
Mode		20,00	15,00	12,00	12,00
Std. Deviation		1,71985	1,84890	1,79106	1,19649
Variance		2,958	3,418	3,208	1,432
Skewness		,243	-,585	-,396	-,188
Std. Error of Skewness		,512	,512	,512	,512
Kurtosis		-,725	1,378	,196	,868
Std. Error of Kurtosis		,992	,992	,992	,992
Range		6,00	8,00	7,00	5,00
Minimum		18,00	11,00	8,00	9,00
Maximum		24,00	19,00	15,00	14,00
Sum		414,00	319,00	231,00	236,00
Percentiles	25	19,2500	15,0000	10,0000	11,0000
	50	20,5000	16,0000	12,0000	12,0000
	75	22,0000	18,0000	12,7500	12,0000

Frequency Table

kualitas
		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	18,00	2	10,0	10,0	10,0
	19,00	3	15,0	15,0	25,0
	20,00	5	25,0	25,0	50,0
	21,00	4	20,0	20,0	70,0
	22,00	2	10,0	10,0	80,0
	23,00	3	15,0	15,0	95,0
	24,00	1	5,0	5,0	100,0
	Total	20	100,0	100,0

citra
		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	11,00	1	5,0	5,0	5,0
	14,00	1	5,0	5,0	10,0
	15,00	7	35,0	35,0	45,0
	16,00	5	25,0	25,0	70,0
	18,00	5	25,0	25,0	95,0
	19,00	1	5,0	5,0	100,0
	Total	20	100,0	100,0

promosi
		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	8,00	2	10,0	10,0	10,0
	10,00	4	20,0	20,0	30,0
	11,00	1	5,0	5,0	35,0
	12,00	8	40,0	40,0	75,0
	13,00	3	15,0	15,0	90,0
	14,00	1	5,0	5,0	95,0
	15,00	1	5,0	5,0	100,0
	Total	20	100,0	100,0

keppemb
		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	9,00	1	5,0	5,0	5,0
	10,00	1	5,0	5,0	10,0
	11,00	5	25,0	25,0	35,0
	12,00	9	45,0	45,0	80,0
	13,00	2	10,0	10,0	90,0
	14,00	2	10,0	10,0	100,0
	Total	20	100,0	100,0

Histogram

Keterangan :

ü  Tingkat alpha sebesar 0,05

ü  Uji validitas kuesioner sebesr 100% dinyatakan valid dan reliabel

ü  Pada uji variabel entered tidak diperlukan adanya variabel yang diganti